Longfield Avenue trial extended until May

Please see the News Release and comments from Councillor Anthony Young and Councillor Seema Kumar below:

Councillor Anthony Young, Deputy Conservative Group Leader and Ealing Broadway Ward Councillor said:

“The only data that matters and one which the Council refuses to acknowledge, is that residents are against the ban, which was put into place without consultation; a great advert for Labour not listening, not hearing, nor delivering for residents.

I am sure those residents, who have been fined for unwittingly turning left and contributed to the £230,000k the Council collected in the first 3 months alone, are comforted by the fact that their fine is being ring-fenced for other transport projects.  I guess it makes a change from propping up the Labour Councillors’ allowances.”

Councillor Seema Kumar, Ealing Broadway Conservative Councillor added:

“The will of the many users, both in and outside the Borough and residents of Ealing, appear to have been totally ignored.  A press release months after the expiry of this ban is going to do little to appease the anger and frustration at this ill-thought-out scheme.

Extending it until May 2017 sounds like smug entrapment to me.

We will continue to oppose this trial scheme sprung on Innocent motorists.”


Ealing Council


News Release

ID 2230

14 February 2017

For Immediate Release

Longfield Avenue trial extended until May

A trial aimed at improving road safety on Longfield Avenue in Ealing Broadway has been extended by six months, the council has announced. The Longfield Avenue ‘Experimental Turns Ban’ will now be in place until May 2017. The trial is being extended to collect more data on the extent of the impact of the changes, particularly around road safety.

Under the rules of the trial it will continue to be a traffic violation to turn left out of, or right into Longfield Avenue at the junction with New Broadway.

Extensive signage is on display throughout Longfield Avenue to make road users aware of the ban. There are currently 21 permanent advance warning signs in place, many more than the three required by law. The council has also ensured that three additional temporary signs are retained to further help road users understand the scheme.

Income from penalty notices is ring-fenced and used to pay for concessionary travel schemes, such as the Freedom Pass and for other road safety and traffic management projects.

Details of the review into the trial will be available in May once it is completed.